INFO

We invented the word “kubikfoto” ourselves, a fact that we are rather proud of. Kubikfoto is what we (Kubikfoto Studios) call our world-unique interactive photo- and video-based experience-worlds that we create. Kubikfotos are complex visual representations of reality that the user can move through and interact with. Real locations, real people and real products (ok, even we like to exaggerate a bit sometimes); truly emotional and explorative, and all optimized for the internet.
Kubikfotos are usually employed as a part of an interactive online campaign in websites and microsites, or as sections and expansions of websites or online-shops. The limitless possibilities for the conception of Kubikfotos allow a tremendous amount of room for creativity, and guarantee an intense experience and maximum attention by the user.

Long visiting time

Users tend to spend an average of 10 minutes with our projects and what is represented in them, such as products, brands, people, locations and services.

Emotional attachment

The content of our projects are set with a particular mood and in a particular atmosphere in such a way as to allow an efficient connection with the advertisement. In this way, Kubikfotos facilitate lasting impressions and ensure that the user experiences an emotional connection to the content.

Exceptional usability

Kubikfotos engage human habits of perception and guarantee an experience for all target groups, irrespective of their technological understanding.

The viral aspect

Kubikfotos are pull-media par excellence. Through their innovative design they attract masses of users, and are widely discussed in the entire media dialogue.

Worldwide unique technology

The “Kubikfoto-Creator” visual tool, which we developed ourselves, accelerates the production process tremendously. The “Kubikfoto-Loader” and “-Player” ensure the best loading behavior and storage management. Our projects are programmed in Adobe Flash and, most recently, in HTML5 as well.

Integrated Communication

The Kubikfoto-technology can be employed flexibly and can fit into every conception, regardless of whether the key-visuals are green sailboats or blue industrial equipment. With the help of TV-spots or billboard-campaigns, brand-worlds can be optimally supplemented through an interactive and highly involved component.

Flexible employment and integrative

Kubikfotos can be integrated with existing websites or function as independent microsites.
Any Web 2.0 function such as social media, videos, slideshows, blogs etc. can be integrated with Kubikfotos. There are many technological interfaces already available. Among these are those that can, for example, link Kubikfotos with Content Management Systems that are already being employed.

Statistical functions

Tracking and statistical analysis of nearly all interactions in Kubikfotos may be performed to allow the monitoring of advertising impact. We employ Google Analytics as a standard for this purpose, but can support other existing tracking-systems as well.

Speedy delivery

Because every step of the production process is covered by the Kubikfoto Studios, we can deliver projects to you quickly and efficiently.

Creative exchange

We would be happy to offer our suggestions as to how one might best implement our techniques, or can actualize a completed concept: whichever you prefer.

We prefer to film/photograph the content of our Kubikfotos on location. After being prepared for post-production, Kubikfotos are programmed in our “Kubikfoto-Creator”.
Programming in Adobe Flash and HTML5 is now possible, which allows Kubikfotos to be displayed in all consumer electronic devices (PC, Mac, tablets, smartphones). The Kubikfoto-Creator is a visual tool that greatly accelerates the production process.
Two other components of our software include the “Kubikfoto-Loader” and “-Player”, both of which have a world-unique, intelligent loading and data-storage system. This guarantees the shortest possible loading time, as well as perfect performance.

Kubikfoto GmbH is a production company based in Bremen, Germany that stands, above all, for one thing: interactive photography.
-we specialize in combining photography and video with interaction. The spectrum covered by our projects ranges from single interactive photographs and videos to complex online experience-realms (Kubikfotos). Beyond that, we are constantly experimenting with the possibilities that new media afford our beloved photography. The team led by the photographers and founders Holger J. Weber and Ole Leifels cover the entire production process, from the photo- and video-production to post-production and programming. A development team, led by the third partner Thorsten Schomburg, takes care of continuing the development of our software. Our own studio, which covers more than 2,000 m2, is perfect for the execution of a smooth production process. Most of the content for our projects is shot on location, however, and we will only occasionally shoot a person or product in front of a green screen.

We consider the following (and, in all honesty, a great deal more), to be appropriate areas in which Kubikfotos can be implemented. We have put these in list-format, for the sake of simplicity

• interactive online-campaigns
• product visualization
• interactive product-worlds
• photo-based online games
• e-Learning / Edutainment
• interactive film and music videos
• teasers on websites or online shops
• interactive e-cards
• aesthetic, interactive tours
• interactive web-banners
• company presentations
• Kubikfoto as a presentation-tool
• navigation for web-sites
• large-scale projections for conventions and other events
• in HTML5 for iPad and iPhone (and Android, of course)
• Kubikfotos for Apps
• for online and iPad magazines

(a selection)
Accor, Allianz, BBDO, Bassier, Bergmann & Kindler, Bertelsmann Stiftung, bild.de, brandrelation, Continental, Deutsche Telekom, elbkind, ILB, K.I.Z., Land Nordrhein-Westfalen, Lilly Pharma, Mercedes Benz Vans, Ministerium für Wirtschaft Land Brandenburg, MTU Aero Engines, Ogilvy & Mather, OgilvyAction, Otto Group, Otto refashion, red pepper, Rohde & Grahl, Sportscheck, stern.de, Tchibo, Upstalsboom Hotels, Universal Music, Vodafone